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Cerveceria Cuauhtemoc Moctezuma’s beer delivery service profits from H1N1,...
Home delivery has been common in Mexico for years—in suburbs and residential districts, one sees companies delivering water, soda, dry-cleaned clothes or bread to people’s doors. This includes having...
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Walmart shows Mexicans it’s engaged in local concerns
Mexicans are increasingly anxious about personal safety and more empathetic to crime victims. When a little girl, Paulette Gebara Farah, was reported missing last month, millions of Mexicans rallied...
View ArticleIn Mexico, Jugos Del Valle focuses on a key parental concern
Our recent AnxietyIndex study in Mexico found that the economy is a primary driver of anxiety and—contrary to the image the world may have of Mexicans as optimists or even dreamers—they are pessimistic...
View ArticleIn Mexico, the Red Cross re-imagines the collection box
In Mexico, the national Red Cross has held a fundraising campaign annually, but 2010 seemed to be a particularly difficult challenge, due to Mexicans’ anxiety around the crisis. With people worried...
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